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NEWS RELEASES
Kohl’s Back to School Books Benefit Texas Children's Hospital

    

News media contact:
Elizabeth Hipp, 832-824-2108

   
 

 

Through Kohl’s Cares for Kids®, author Jane Yolen’s dinosaur books raise money for the children they entertain.

HOUSTON (July 17, 2007) – How Do Dinosaurs keep local kids healthy? While it’s not a question author Jane Yolen has yet posed in her popular series of “How Do Dinosaurs” books, it’s a question Kohl’s Department Stores is helping her answer this summer. From July through October, Kohl’s will offer Yolen’s popular books and coordinating plush for just $5 each with 100 percent of the net proceeds benefiting children’s health and education nationwide. Locally, those proceeds benefit various community outreach and education initiatives.

Since 2003, Kohl’s Cares for Kids has given more than $857,000 to support The SuperKids Mobile Clinic, the Kids Fun Run, along with other community outreach initiatives.

Nationally, Kohl’s Cares for Kids benefits 150 hospitals. From the program’s inception in 2000 through 2006, Kohl’s has raised more than $85 million to help support children’s health and education opportunities nationwide. The amount of Kohl’s Cares for Kids merchandise sold locally directly impacts Texas Children's Hospital’s funding.

This season’s featured selections are “How Do Dinosaurs Say Good Night?”, “How Do Dinosaurs Get Well Soon?” and “How Do Dinosaurs Eat Their Food?” – all published by Scholastic Press. While parents may struggle to pronounce Apatosaurus, Velociraptor and Protoceratops, their children can likely help them with the phonetics and both children and adults will love seeing these giant creatures do everyday kid things, like belching at the table and asking for one more story before bedtime. Dinosaur books and coordinating plush will be in store and online July 7 through September 30 for a fraction of the cost to purchase these beautifully written and illustrated books elsewhere. 

“Yolen’s dynamic characters and love for children shines through in her work,” said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “Not only are her books entertaining, but this summer will provide educational opportunities and help keep kids healthy nationwide.”

As a children’s author, Yolen loves to make children smile.  Through Kohl’s Cares for Kids, she is excited to see her works help provide health and educational opportunities nationwide.

Yolen’s featured books are all illustrated by Mark Teague and published by Scholastic Press. The selected books will be available for a limited-time in Kohl’s stores and online at www.kohls.com. Yolen and Teague’s book “How Do Dinosaurs Say Good Night?” was named an ALA Notable Book and a Book Sense Book of the Year finalist.

About Yolen
Born and raised in New York City, Jane Yolen now lives in Hatfield, Mass. The distinguished author of more than 170 books, when she is not writing, Yolen composes songs and is a professional storyteller on the stage. She is the wife of a university professor, the mother of three grown children, and a grandmother.

About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. A company committed to the communities it serves, Kohl’s operates 834 stores in 46 states and has raised more than $85 million for children’s initiatives nationwide through its Kohl’s Cares for Kids® philanthropic program.  For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.

About Texas Children’s Hospital
Texas Children's Hospital, one of the top pediatric organizations in the world, is in the midst of a $1.5 billion investment. Aptly titled "Vision 2010 - Excellence to Eminence", this is the largest short-term investment ever by a single children's hospital anywhere in the world. Major projects, which are scheduled for completion by 2010, include the creation of a comprehensive neurological research institute, the formation of a maternity center, expansion of existing research facilities and the development of one of the largest pediatric hospitals in a suburban setting. To learn more about Vision 2010, visit http://www.tchvision2010.org/.